Universities

Shape the positive, resilient, confident citizens of the future. Reduce anxiety, stress and feelings of isolation. Establish age-diverse networks for intergenerational learning and building soft skills and lifework smarts.

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Employers

Time and again we hear, "Now I know it's not just me". Increasingly, workers feel more isolated, insecure and uncertain of their future. Build safe environments for sharing, empowering and enabling.

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Brands

Go beyond helpdesks and customer services. Build real relationships and powerful brand loyalty. Discover rare insights into the needs, wants and values of your customers.

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Government

Have open dialogue with your citizens and community members. Understand what matters most to them, throughout their longer lives. Invite them to co-create and co-own the solutions of tomorrow.

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​Public services

It's clear that our public services - the NHS, Police, transport systems and others - do not have all the answers. And the gap between the service providers and the citizens they serve is ever widening. Maybe it's time to explore the future of care, or safety, or travel - together.

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Finance sector

Trust in our financial institutions has been severely damaged over recent decades. And yet, financial wellbeing and resilience is such an important part of our longer productive lives. Shouldn't banks and pensions companies be valued as trusted partners for life, beyond just a safe pair of hands for our money?

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Charities

There is often a power imbalance between service providers and their service users (direct or intermediated). Wouldn't it be great if beneficiaries and their carers or advocates were valued as peers and co-creators of a better tomorrow?

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