Four briefings to transform how you engage with
your customers
and stakeholders
​​Lifework Lab offers a series of transformative 2-hour online briefings to equip your internal marketing, communications, product development, and AI teams with the insights and strategies needed to effectively engage with and address the evolving needs of your customers throughout their longer 100-year lives.
​​Briefing 1: Commonality - Overcoming Stereotypes and Assumptions
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Key insights include:
- An intergenerational study highlighting the shared "tension points" that define us, regardless of age.
- The six themes essential to building an ageless society.
- The Xtra10 perspective, about unlocking an additional 10 years of productive life for your customers.
- 24 crowdsourced prototypes for achieving age inclusivity in products, services, and communications.
​​Briefing 2: What Matters Most
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Key insights include:
- Lessons from lifework: exploring the values, aspirations, and challenges that guide decision-making.
- Learnings from UKRI-funded research into economic purpose.
- An introduction to the ADOPTs framework, a structured and practical model for mapping individual life journeys and transitions.
​​Briefing 3: Economic Purpose
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Key insights include:
- The economic purpose paradigm.
- The 5 core elements of purpose-driven ecosystems.
- The 10 principles of intergenerational design for creating inclusive communities.
- Strategies for building "inner circles" of trust, engagement and advocacy within customer and employee communities.
​​Briefing 4: Human-Centricity and AI
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Key insights include:
- A practical demonstration of shaping empathetic GPT models tailored to needs, wants and values.
- Creating a "sandpit" API that enables teams to simulate insightful, empathetic conversations with customers, using the ADOPTs framework to generate authentic life insights from short conversations of just 2-3 questions.
- A guide to designing AI assistants capable of uncovering actionable insights while maintaining trust and empathy.