Build your solutions around what matters most to people.
Our ADOPTs model will help you get it right.
The world still runs on stereotypes and lazy assumptions. No wonder so many products, services, and strategies miss the mark.
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We’ve listened - really listened - to thousands of people: employees, customers, citizens. We’ve uncovered what truly matters across the 100-year life course, cutting through the noise to find the universal needs, wants, and values that transcend age.
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At the heart of this is our ADOPTs model (Assorted Directions of Purposeful Travel) - a powerful framework with over 600 human drivers across 30 categories, mapping what matters most to people.
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When you embed ADOPTs into your AI, your solutions aren’t just data-driven, they’re human-driven. No more shots in the dark. Just smart, meaningful impact.
It's time for a new social contract.
Our communities are struggling - disconnected, underserved, and in need of real change. We believe it’s time for a new social contract - one that’s not just theory, but tangible, actionable, and built for impact.
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We’ve created a blueprint for change, shaped by real people in real communities. It’s based on proven prototypes, designed to transform how organisations like yours connect, engage, and build trust.
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Download the paper below and let’s start a conversation. Because better communities start with bold action.